In April Mattel announced a line of limited edition "Shero" Barbies in the likenesses of six prominent female public figures. Honorees Include SELMA director Ava DuVernay, actress and animal activist Emmy Rossum, Lucky Magazine editor Eva Chen, screen and stage powerhouse Kristin Chenoweth, five-year-old Sydney "Mayhem" Keiser and singer Trisha Yearwood. The toymaker has come a long way in terms of producing dolls that inspire and empower young woman and I'm thrilled to be able to share them with my own daughter.
While all of the dolls in this collection are awesome, the one I was most anxious to get my hands on was the Ava Du Vernay doll. Today at 10:00 am PST, Mattel released the highly anticipated doll which sold out in just 20 minutes! My hope is that other retailers will make them available to consumers and that Barbie continues to create dolls that give our children more to aspire to than a pretty face and trendy clothing.